Brand kit Press and partners

A lit wire in a glass key.

Logos, film, colour and words for writing about Tungsten. Our mark is a keycap with a filament inside: it represents expert knowledge put to work.

01 The mark

Logos

Mark on night
Mark on nightPNG
Mark on paper
Mark on paperPNG
Mark, transparent
Mark, transparentPNG
Lockup on night
Lockup on nightPNG
Lockup on paper
Lockup on paperPNG
Social avatar
Social avatarPNG
02 The film

First Light

A 23-second teaser: a cold wire sputters to 2,700 K inside a glass key, a hand presses it, and the light floods the frame. 1080×1350 (4:5), 60 fps, with sound.

Download the film

03 Colour

One hue at every temperature.

Ember
#FF5C00
Brand and primary action
Glow
#FFB866
Wire sheath, lit rim
White-hot
#FFF4E0
Wire core, highlights
Deep
#C73B00
Shaded glass
Night
#0A0807
Dark surfaces
Paper
#FAF7F2
Reading surfaces
Tungsten ink
#231F1C
Text on paper
04 Type

Three voices.

AaBricolage Grotesque: headlines and the mark’s t
AaInter: reading text and interface
AaIBM Plex Mono: numbers, labels, machine facts
05 Words

How to describe Tungsten.

Headline

tungsten scales expert judgment.

Brand line

Expertise, switched on

One line

Tungsten builds AI agents that learn how your experts make decisions and do the work in your systems.

Short

Tungsten builds AI agents that learn a task from your experts the way a great new hire does, then do the work on every case with evidence attached for review, and keep improving from completed work. Tungsten is SOC 2 Type II and HIPAA compliant.

Long

Tungsten helps companies scale their best experts. In a half-day workshop, an expert teaches one task through real examples and past cases, including the exceptions. Tungsten builds an agent that does that task on new cases, returns the work with its sources for review, asks when a case is ambiguous, and keeps improving from completed work, testing every change before release. Customers keep their workflow when models change, and can move it to more cost-effective or open-weight models. Teams in healthcare, underwriting and data intelligence use Tungsten today.

06 Use

Keep it lit, keep it clean.

  • Give the mark clear space of at least a quarter of its width on every side.
  • Use the mark at 40 px or larger. Below that, use the favicon.
  • Don’t recolour, stretch, outline or re-letter the key.
  • The filament is always lit in the mark. The unlit key is only for the teaser.
  • Press enquiries: [email protected]
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